Applied Cognitive Science.
Building science-based strategies for better innovation decisions.
Who We Are
Imagining Human is a science-based strategy firm pioneering the application of cognitive science to the process of innovation.
Through the strategic application of cognitive science, we unlock the fundamental insights needed to create new value through innovation, providing a unique competitive advantage.
We identify the specific research needed to inform your innovation and collaborate with the world's leading labs and scientists in order to make precise, actionable recommendations.
We enable our clients to consider the "whole human" when developing strategic initiatives, creating new technology concepts, and designing the interaction points between humans and technology.
We Develop Applied Cognitive Science Strategies To Transform Innovation.
Why Cognitive Science?
Cognitive science is the interdisciplinary, scientific study of the mind and its processes. It examines the nature and functions of cognition. Cognitive science encompasses the traditional disciplines of psychology, computer science, neuroscience, linguistics, anthropology, and philosophy. It asks the questions: What is the mind? How do we think, reason, learn, and use language? How can human performance be optimized? How are computers like a human brain, and vice versa?
The process of innovation is the key driver of value creation for organizations. Because of this, we recognize that organizations today can no longer afford to operate without a clear understanding of human biological and psychological needs. Imagining Human is uniquely positioned to translate research from the cognitive sciences to your business strategy, in order to accelerate the pace and the effectiveness of your approach to innovation.
Given the advances in cognitive science and related fields over the last few decades, insights from these domains can be deployed as a strategic differentiator in order to provide clarity around your strategic initiatives, set direction for your technology concepts, and build a deeper, more effective, and more human connection between technology and humans.